Display & Contextual Marketing

So, you're thinking about display marketing (or "Banner Ads for those from the 1990's)...well, forget everything you thought you knew about display marketing as it has evolved into a highly targetable, efficient advertising platform, perfect for the company looking to reach a wider audience while improving brand recognition. Gone are the days of set CPM's or huge insertion orders though, sure you can still make traditional media buys if you'd like, but now you can ensure you aren't throwing money out the window, instead you are reaching your target audience with a message that can be more than just a sales or lead generation pitch, but an integrated branding effort at the same time.

Targeting. RandomWalk utilizes multiple ad platforms for display including Google Content Network, Yahoo! Display, MSN, Marchex AdHere, and technologies like AdReady and Dart for Advertisers. Through these technologies and platforms we can serve display advertising (including video ads, rich media, and smart ads) to specific targets and help deliver the right message to distinct user groups based on targeting such as behavior, demo, geo, lifestyle and more.  Regarding geo-targeting, gone are the days where geo-targeting was limited to only IP location...now top ad platforms are utilizing user profile information and universal location management solutions to target more accurately. In the United States, you can target your ads by country, state, city, metro area, Designated Market Area (DMA, as defined by AC Nielson’s DMA Zones), or zip code.

RandomWalk can create Contextual Advertising campaigns that are highly-targeted for optimal ROI.

Custom Reporting. At RandomWalk, our focus is always on measurable results, and display advertising is no different. We fully integrate our display efforts with your analytics package (whether that be Google Analytics, Omniture SiteCatalyst, or others), and we have built a custom client web 2.0 interface that helps us integrate client-side reports on revenue or lead generation with actual metrics from all your marketing efforts including Display advertising from multiple platforms. The idea is no more excel work for your team to get the big picture on results, or to dive into the details, it's all readily available 24 hours a day in your private and secure web reporting profile. Need more help? RandomWalk can work with you to create reporting that meets your exact needs or formats. We also have our own API, so we can communicate with your internal systems or third-party tools.