Great Things Happen When you Combine Display and Search Marketing!

When combined, search marketing (PPC) and display advertising deliver profoundly better results than when used independently. A search and display integrated campaign from RandomWalk Marketing can deliver a significant lift in onsite engagement and can drastically increase online and offline purchasing by consumers who are exposed to the integrated campaigns.

Display improves Search performance.

Interest generated from Display Advertising carries over to consumer Search behavior:

• 22% increase in CTR when advertisers run both Search and Display over just Search.
• 26% increase in related trademark term searches – brand name, company or product names.
• Higher click-to-conversion rates in Search campaigns makes individual Search clicks more valuable.