Landing Page Optimization & Testing Consultants

RandomWalk employs many creative individuals to help us in developing and optimizing our websites and copy, but eventually we all want to see the raw numbers...that's where Multi-Variate Testing comes in. What exactly is Multi-Variate Testing, and how do we do it? Read below for more info.

Multivariate Testing

Multivariate is a fancy way of saying combinations. See, our experts may think they know what will work best for your site, but multivariate testing allows us to test exactly what combination of copy, headline, images, and calls to action work best to achieve your goals. Let us explain.

Say we want to test 4 headlines, 3 images, 2 versions of the body copy, and 4 different calls to action. That's over 100 combinations.

By using a multivariant testing tool called Google Website Optimizer, we can analyze all of our different combinations, and find the recipe for success.

Above you can see multiple combinations, each combination is built from 1 headline, 1 set of copy, and 1 of the image options. As the test continues, we can narrow the number of combinations, or add new ones. And our tool will track the data all along the way.

Split Testing

A/B or 'split' testing pits only two options against each other. For example, does some 'internet savvy' kid think he can create a better landing page than you? With split testing we can pit his design against yours, you can even break it down by sections of a page to see which portions of each page work best.

Split testing is a great tool for testing new vs. old, so if you don't have enough time to test 100 combinations, at least you can know if A is better than B. With our expertise, and these tools, we can help you decide.

Our Tools

RandomWalk Marketing uses the multivariant testing tool from Google called 'Website Optimizer'. This tool can handle both multivariant tests and split tests. While complex to many, RandomWalk's employees are experts at utilizing Website Optimizer.

The Results

RandomWalk's multivariant testing helped a local mortgage and lending company grow their lead generation campaign exponentially, and our split testing helped Unique Performance Volleyball launch their customized product lines with a 7:1 ROI.

Do you need some expertise in Multivariant testing, or just interested in how RandomWalk can help you grow your online presence? Contact us today for more information.