Website Analytics including Google Analytics & SiteCatalyst

So, you've developed your strategy. Your creatives are ready to go, and all of the necessary tools are in place. But how do you know if any of it's really working?

With web analytics, that's how. Every internet marketing initiative or campaign has some desired goals. You need to measure whether your marketing efforts are helping you achieve those desired (and sometimes required) goals. RandomWalk Marketing can help. RandomWalk knows the ins and outs of internet marketing and the tracking and reporting required to accurately measure results. We have the expertise to help you make sense of it all.

RandomWalk Marketing mainly utilizes Google Analytics for our customers, however, we are also highly trained and qualified in using Omniture SiteCatalyst, SiteCatalyst HBX (previously WebSideStory Hitbox), and Yahoo! Analytics. We offer implementation, training, consulting, analysis, and reporting services for all analytics suites. Marketing wihout accurate tracking is just guessing, let us help you make your internet marketing more effective.

Google Analytics. RandomWalk uses (and recommends) the Google Analytics analysis suite on our own site and most of our clients. Google Analytics can do everything from accurately measuring unique visitors & page views, to tracking revenue and sales down to the sku level. With Google Analytics' newest, more powerful features, we can tell you which PPC ads or even keywords are generating the desired results. Are you running display ads, or doing email marketing too? We can help you integrate all of your campaign tracking into Google Anaytics, and segment your data to find the optimal marketing and web design strategy to increase your ROI. With new features we can even integrate e-commerce sales, lead generation, and other goals directly into your Google Analytics data.

RandomWalk can create a custom Google Analytics dashboard for at-a-glance data on the health of your marketing campaigns.

Custom Reporting. Our development team can setup your chosen analytivs package to deliver the custom reports your team neds to succeed. From marketing dashboards, to server log tracking, our experts can help. Are you required to deliver a monthly, weekly, or even daily report? Let RandomWalk use their AJAX custom reporting API to build the exact dashboard you need, white labeled for your company. Quit wasting time creating reports, and start diving into the results...let RandomWalk help.

Analysis. None of this means a thing though if you can't draw conclusions from the data. Our years of experience launching and tracking Internet marketing campaigns means we can deliver useful analysis of emerging trends on your site. We can tell you what is driving your internet success and what could deliver future results. Don't have a web analytics expert in-house? Let RandomWalk be that expert and save the office space.

Results. Relevant and accurate data, and intelligent review of that data means efficient results. It also means you can track those results, learn the most effective online marketing strategies for your specific company, and adjust accordingly. All companies aren't the same. What works for Company A, most likely doesn't work as well for Company B. Let RandomWalk show you how to measure those results.